Strategy

Know what to build before you spend. Delivered in 2-4 weeks.

Before spending on design or development, figure out what to build and who it is for. You get a clear plan with priorities and next steps you can act on immediately.

WHAT I DEFINE
01

Product Strategy

What to build, who it is for, and why. You get a clear plan that makes every next decision easier, whether you build with me or someone else.

Product definition document
Target audience profiles
Feature prioritization roadmap
Competitive analysis summary
Research Analyze Roadmap
Market Position Differentiation You
02

Brand Positioning

What makes your business different and how to communicate it. Messaging, audience definition, and competitive positioning you can use immediately.

Positioning statement and messaging framework
Audience segmentation and personas
Competitive landscape analysis
Key differentiators document
03

Customer Research

Interviews, surveys, and market analysis. I find out who your customers actually are, what they need, and why they would pick you over the alternatives.

Interview transcripts and summaries
Survey results and analysis
Customer journey map
Key findings and recommendations
Typical Timeline

2-4 weeks

Starting From

€1,000

Every project includes
  • All research and analysis documents
  • Actionable roadmap (yours to keep)
  • 1 follow-up call after delivery
THE PROCESS
1
01

Listen

I interview you, study your market, and talk to your customers if possible. I need the full picture before forming any opinions.

2
02

Analyze

I map out where you stand, where the gaps are, and where the real opportunities are. Data and observation, not guesswork.

3
03

Deliver

You get a clear document with recommendations, priorities, and next steps you can act on immediately. The deliverable is yours.

COMMON QUESTIONS

Questions you might have

Typically 2-4 weeks depending on scope. A focused brand positioning project can be done in 2 weeks. A full product strategy with customer research takes closer to 4.

A clear, actionable document, not a 100-page report. Recommendations, priorities, and a roadmap with concrete next steps. Usually 10-15 pages.

Maybe not. But most people who "know what they want" benefit from a quick sanity check. A short strategy engagement can validate your direction or reveal blind spots before you commit budget to building.

Yes. The deliverable is yours. It works whether you build with me or hand it to someone else. No lock-in.

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Have a project?

Describe what you need. You'll hear back with a straight answer and a rough timeline.