#Concept Project#Packaging Design#Go-to-Market Strategy#Influencer Marketing

Summit Cold Brew

Launching a new direct-to-consumer beverage brand. From can design to a nationwide influencer launch campaign.

Client: Summit Beverages

Year: 2023

The Challenge

Summit needed to break into the competitive RTD (Ready-to-Drink) coffee market. They needed a brand that felt adventurous and premium, not just another coffee brand.

Our Solution

We positioned Summit as the fuel for outdoor adventurers.

Packaging: Designed distinct, rugged can artwork that stands out on shelves and looks great in outdoor photography.
Launch Strategy: coordinated a simultaneous launch across DTC e-commerce and select boutique retail partners.
Influencer Seeding: Sent product kits to 200+ micro-influencers in the hiking, climbing, and van-life niches.

Key Results

Achieved nationwide retail distribution interest within 6 months.
Generated over 1M impressions on social media during launch week.

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