#Concept Project#App Store Optimization (ASO)#UX Audit#Meta Ads

Karda Finance

Accelerating user acquisition for a personal finance app through data-driven ASO and targeted ad campaigns on TikTok and Meta.

Client: Karda Tech

Year: 2023

The Challenge

Karda’s app had low visibility in the App Store and high churn rates during the onboarding process. They needed to lower their Cost Per Install (CPI) and improve retention.

Our Solution

A dual-track approach focusing on acquisition and retention.

UX Audit: Identified friction points in the sign-up flow and provided actionable redesign recommendations.
ASO Overhaul: Rewrote titles, subtitles, and keyword fields based on competitive analysis, and designed new screenshot sets.
Paid Social: Launched UGC-style ads on TikTok and Meta targeted at Gen Z users interested in financial literacy.

Key Results

40% reduction in Cost Per Install (CPI).
Top 10 ranking in the Finance category within 3 months.

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